PHILIPS BEAUTY

 

Repositioning the Purity product to compete in the beauty space.

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Our challenge was to provide a beauty solution that perfectly

matches the lifestyle and skin needs of women today.

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Our strategy was to target women who have yet to convert to electric

cleansing brushes by the use of social media. Through customer research we created

personas around various customer needs. From there we tested imagery, copy and key messaging to gather more data. This allowed us to develop several concepts and as a result,

click through rates went up 12 percent.