butter london

 

Known mainly for their nail polish, a modern design approach was needed

for the makeup launch to compete in the oversaturated beauty space. 

 

As the lead design consultant, I worked with the team to develop a bold graphic

design that spoke to the benefits of the product while playing off of the product names

that were a cheeky nod to the witty brand personality. 

 

We began brainstorming names, box forms and design concepts.

As a result, these products were featured by IG beauty influencers, Allure Beauty Awards, Oprah’s favorite things and led to a partnership with Pantone.