MIRACLE WORKER

OVERNIGHT CAMPAIGN

 

As products launch and priorities pivot, I was the art director ensuring we were achieving

the objectives to take our brand to a more theatrical space to reach our international markets. 

 

The intent was to utilize our proven product names as the key asset to the brand and highlighted

this visually, along with the product benefits.

 

Working with our photographer/retoucher, our key concept was based upon 

"miraculous mornings begin at night” inspired by beginning a new day with refreshed skin.

This created a more colorful visual strategy that successfully drove our future launches.