time in a bottle campaign

 

Time in a bottle was a product launch positioned to be the highest profiting launch of the year.

It was the first skincare launch under Coty Prestige ownership working with the NY

marketing teams.

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My role as the Art Director of campaign was to lead our internal team in packaging concept, creation of key visuals, in-store merchandising and digital. The objective was to emphasize the scientific claims of the product while keeping the inspirational brand feel.